American Express's vision is to become the world’s most respected service brand. To help it achieve this vision, American Express has a brand promise to make cardmembers feel respected through unsurpassed service, expertise and integrity.
As a Sales Agent representing American Express, it is your responsibility to be a Brand Ambassador and to carry out the brand promise in everything you do. When you’re selling American Express cards, you’re ‘the face’ of the brand – an ambassador for American Express.
Every time you come into contact with a prospective cardmember, it is a defining moment for the American Express brand. Being a Brand Ambassador means that you make every interaction with the prospect a pleasant and rewarding experience for them.
To become a Certified Brand Ambassador, you must meet criteria in five categories:
- Knowledge Acquisition – completion of the Building Peak Performance (BPP) self-study program.
- Knowledge Confirmation – achieving an overall average of 70% or higher on the BPP quizzes that accompany each module.
- Skill Application – attend a BPP Skill Application workshop.
- In-Field Observations – demonstrate, on-the-job, the behaviours taught in Building Peak Performance, as observed by your Sales Leader.
- Metrics / Results – achieve satisfactory sales and results, per the goals set for you by your Sales Leader.
Should you require additional information regarding the standards required to become Certified as a Brand Ambassador, please contact your Sales Leader.
This Certification Dashboard will track and report your progress toward Certification. To learn more about how to use this technology, please speak to your Sales Leader or review the support material available by clicking on the “Support” link located at the bottom of the navigation menu.
We look forward to celebrating your success as you become a Certified Brand Ambassador selling American Express cards.
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